Ministry Tip: Always Tell The Story

People want to know why.  They want to know WHY you think you should create a new program.  They want to know WHY you believe it is time to end a ministry that used to be so powerful.  They want to know WHY you are sure it is time to pivot and change course.  People aren’t thinking about the thing you are planning or plotting as much as you are and have been – it is all new to them.  And they want to know why they should care…

When people want to know why, tell a story.  Tell them why by painting a picture of a preferred future. Tell them about someone who could benefit from this new idea.  Tell them a story.  People aren’t moved by data or motivated by “this other church I heard is doing it…”  They are excited by stories.  Tell them some.